The Moxy Hotel

"Ready for a good time? Moxy Hotels makes that easy with the heart of a boutique hotel and an appetite for adventure. There’s a drink waiting for you with your room key and someone at the bar that wants your number. Moxy is for play... Jenga, karaoke, maybe a little game of spin the bottle? Here, you can get away with it." Mariott Hotels' hottest new concept the Moxy Hotel wanted an exterior element that embodied the relaxed, but sophisticated feeling of the hotel interiors.

Approach

Parasoleil worked with the design team to create a custom pattern featuring a graduated saturation of soft shapes that lend a beautiful contrast to the many hard-lined design elements of the building. This created an eye-catching monument wall that is at once easy to identify from a distance yet maintains a subtle visual presence.